You Lost Me Paul

I have for a long (enough) time thought Paul made jewelry with their hubs and such. But as with most niche builders/component engineers, they have lost their shit with "style" over function just in time for yet another Custom Bike Show.

 Apparently fixie riders that "run" breaks know nothing of modulation and want front and rear calipers activated at the same time. Personally I like a little less front with my stopping power.
But then again maybe it's just me and I should ask this guy.